From Planters Exchange — St. Simons Island, Georgia. Est. 1990.
What is 34 Heritage? 34 Heritage is a premium men's trouser and denim brand founded in 2011 by the family behind Mavi Jeans, with every pair designed and produced in Istanbul, Turkey. The brand built its reputation on one idea: pants engineered around comfort and fit for real adult proportions — waists from 30 to 44, proper rises, and stretch fabrics that hold their shape. Planters Exchange stocks more than 20 styles of 34 Heritage jeans, twill pants, chinos, and cords, priced from $75 (sale styles) to $215.
The most common question we get about the brand, in the store and by phone, is the difference between its two core fits — so let's settle it.
Charisma vs. Courage: The 34 Heritage Fit Guide
Charisma is the comfort flagship — a relaxed straight leg with a higher rise. The numbers: an 11–11.5" front rise and 16.5" back rise, a roomy 25.5–26" thigh, 17.5" knee, and a 16–17" leg opening. The higher rise sits at the natural waist rather than the hips, which is why men who are tired of low-rise pants call Charisma the most comfortable pant they own. It reads as a classic straight leg — polished, never skinny.
Courage is the modern fit — mid-rise with a gently tapered leg. The numbers: a 10.5" front rise and 15.5" back rise, 16.5–17" knee, and a 15–16" leg opening. It's trimmer through the leg for a more contemporary line, without tipping into slim-fit territory.
The short version: if comfort and a traditional seat are the priority, choose Charisma. If you want a sleeker, tapered silhouette, choose Courage. Same waist size in both — the fits differ in rise and leg shape, not sizing.
The Fabrics, Decoded
- Signature brushed twill — 56% cotton, 42% Tencel™ lyocell, 2% elastane at 7.5 oz. Velvety hand, light-to-midweight, drapes like a trouser and wears year-round. Most of our twill colors — khaki, timber, glacier, sky, breeze, flint stone — are cut from it.
- Urban stretch denim — a 12.75 oz premium denim blending cotton and Tencel™ with stretch and excellent shape retention. This is the "jean that dresses like a trouser": dark washes that pass at dinner and hold their shape through a day of wear.
- Cross Twill — ultra-lightweight with a linen-like cross-hatch texture and extra stretch, built for Georgia summers.
- CoolMax — temperature-regulating, moisture-wicking fabric with the refined look of a dress pant. The warm-weather commuter's answer.
- Chinos and cords — the Charisma chino brings the same comfort-rise fit to a classic khaki; corduroy covers the cooler months.
Sizing
34 Heritage runs true to size and is cut for grown men: we stock waists from 30 to 44 with the deepest inventory in 32–38, and inseams of 30, 32, and 34. The elastic-reinforced waistband gives about an inch of forgiveness without ever looking like an elastic waist. Between sizes? Stay with your true waist — the stretch does the rest. And if you're unsure, call the store at (912) 638-9888; we fit these pants in person every day.
Where They Fit in a Wardrobe
The reason 34 Heritage earns repeat customers is versatility: a dark Urban-denim jean or an anthracite twill works with a blazer for client dinners, an untucked oxford on the weekend, and everything between. If you're building from scratch, start with a dark denim Charisma and a khaki or flint twill — those two cover ninety percent of coastal life.
Why Buy 34 Heritage From Planters Exchange
- We're a real store. Planters Exchange has operated on St. Simons Island, Georgia since 1990, and we stock 34 Heritage in depth — not just two washes in common sizes.
- Rated 4.9 stars on Google from more than 160 verified customer reviews, and recognized as a Google Top Quality Store.
- Fast, free shipping. Orders over $175 ship free with 2-day Express delivery; all orders over $90 ship free standard. Orders placed by 4:00 pm EST ship the same business day from St. Simons Island.
- Personal fit help by phone — answered by the people who work the sales floor, not a call center.
Frequently Asked Questions
What is the difference between 34 Heritage Charisma and Courage?
Charisma is a relaxed straight leg with a higher rise (11–11.5" front); Courage is a mid-rise (10.5" front) with a gently tapered leg. Charisma prioritizes comfort and a classic line; Courage is the trimmer, more modern silhouette.
Where are 34 Heritage pants made?
They're designed and produced in Istanbul, Turkey, by a family with decades of premium denim manufacturing behind Mavi Jeans.
Do 34 Heritage jeans stretch?
Yes — every fabric in the line carries 1–3% elastane plus Tencel™ for recovery, so they move with you and return to shape rather than bagging out.
Do 34 Heritage pants run true to size?
Yes. Order your true waist size; the fits differ in rise and leg shape, not in how the waist measures.
What sizes does Planters Exchange stock?
Waists 30–44 and inseams 30–34 across jeans, twill pants, chinos, and cords.
Shop all 34 Heritage →
The Charisma twill pant →
The Charisma Urban jean →